Marketing

The KPI for marketing was quite high at 375 (325) leads with 150 (130) opportunities set as a target. Marketing activities included:

• Email marketing
• Google AdWords
• Partnerships
• Webinars

This resulted in 150 (205) leads and 41 (72) opportunities created during October.

Sales

During October 81 (108) meetings were held (95% online). We believe the effectiveness of face-to-face meetings are critical and started to push for more of these rather than online.

The sales pipeline in October grew by $331,410 ($259,800) which indicates an improvement in lead quality.  The total warm & hot leads now stand at $1,512,930 ($1,345,620), a significant increase on the previous month.

Agreements worth $16,900 were signed and invoiced.

Customers added during September include: