September was another tough month with the impact of COVID-19 weighing on business activities in general. Companies are still cutting back on spending and feedback is most budgets are frozen until Q4 2020 or Q1 2021 when the new financial year kicks off.
We have signed up a couple of paid trials to the end of the year and will continue with the strategy. We expect most of Q4 to be difficult on the sales side, although with increased activity with the pipeline growing further. At the end of, the pipeline closed at $1.3 million of warm & hot leads.
The commercial team’s focus would be to nurture these leads to ensure we can close them as soon as possible.
Strengths
- Only content provider with a team based in Africa
- Best content management team
- Best commercial team
- Signed a number of partnership agreements with resulting in increased commercial activity and marketing opportunities
Weaknesses
- Cash flow pressure during a pandemic
Opportunities
- Partnership opportunities with country governments & investment funds which will provide us critical content and prestige
- Demand for an alternative content provider for the Middle East
Threats
- Cash flow