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October summary and outlook for November 2020

Although there was an increase in quality opportunities, October was tougher than anticipated.  We expected that Q4 will see more activity in the market as companies come to the end of their financial year and hopefully spend the remainder of their marketing budgets. ...

Content update – October 2020

The research is back at full capacity with the researcher on maternity returning to full duties. October was the second month where the research team was rewarded using a performance-based reward system that allows the research team to earn based on their input...

Development update – October 2020

A number of analysis tools & reports are being worked on which is scheduled for release November 9th.  Development is currently in the testing phase on the staging site. No downtime was...

Sales & Marketing – October 2020

Marketing The KPI for marketing was quite high at 375 (325) leads with 150 (130) opportunities set as a target. Marketing activities included: Email marketing Google AdWords Partnerships Webinars This resulted in 150 (205) leads and 41 (72) opportunities created...

Human Resources – October 2020

With the exception of one research team member returning from maternity leave, there were no changes to the team. One research candidate was identified as an underperformed and the recruitment process to replace him has...