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October summary and outlook for November 2020

Although there was an increase in quality opportunities, October was tougher than anticipated.  We expected that Q4 will see more activity in the market as companies come to the end of their financial year and hopefully spend the remainder of their marketing budgets.  This has not yet happened.

We expect some improved activity during weeks 3-4 of November and 1-2 in December with activity tapering down over the festive period. We should see activity pick up week 2 of January.

We grew the pipeline of warm & hot leads to over $1.5 million by the end of October.

We did make some progress with an MoU with the Global Islamic Financial Services group where we will work with them on identifying funding opportunities in Africa. Details will be finalised towards the end of November with a media announcement soon after.

The commercial team’s focus would be to nurture these leads to ensure we can close them as soon as possible.

Strengths

  • The only content provider with a team based in Africa
  • The best content in Africa
  • Top of class commercial team
  • Signed a number of partnership agreements with resulting in increased commercial activity and marketing opportunities

Weaknesses

  • Cash flow pressure during the pandemic

Opportunities

  • Partnership opportunities with country governments & investment funds which will provide us critical content and prestige
  • Demand for an alternative content provider for the Middle East
  • Develop sales network into Africa

Threats

  • Cash flow

Operating companies

The notarized and legalised Board Resolution to shut down OpenAfrica DWC LLC was received in the first week of November and submitted to DACC.  We expect deregistration certificate for OpenAfrica DWC LLC towards the end of November or early December.  Notice has been given to deregister the BVI entities.

Content update – October 2020

The research is back at full capacity with the researcher on maternity returning to full duties.

October was the second month where the research team was rewarded using a performance-based reward system that allows the research team to earn based on their input effort.  The team is getting used to the new way of working and the efficiency increasing further.  We have noted an issue with some quality as the focus turned into volume neglecting quality.  This will be addressed during November with a QA process rolled out. We will continue to streamline the process.

Performance for October was as follows:

  • 352 (262) new projects were added.
  • 908 (615) new companies created and verified.
  • 1,871 (1,803) contacts (people) created.

Further content improvement is ongoing. We have now exhausted a number of lists for the top 500 companies in Africa, top 200 companies in Africa and Top 200 Banks in Africa.  We’re working on financial data for listed and large companies where available.

Focus on Middle Eastern content has picked up during the month with an objective to launch content for Saudi Arabia & UAE in December 2020.

Currently focussing on all projects in the Oil, Gas, Petrochemical, Power, Water & Transport Infrastructure sectors. The aim is to have ~300 Middle East Projects by the time we go live.

Development update – October 2020

A number of analysis tools & reports are being worked on which is scheduled for release November 9th.  Development is currently in the testing phase on the staging site.

No downtime was reported.

Sales & Marketing – October 2020

Marketing

The KPI for marketing was quite high at 375 (325) leads with 150 (130) opportunities set as a target. Marketing activities included:

  • Email marketing
  • Google AdWords
  • Partnerships
  • Webinars

This resulted in 150 (205) leads and 41 (72) opportunities created during October.

Sales

During October 81 (108) meetings were held (95% online). We believe the effectiveness of face-to-face meetings are critical and started to push for more of these rather than online.

The sales pipeline in October grew by $331,410 ($259,800) which indicates an improvement in lead quality.  The total warm & hot leads now stand at $1,512,930 ($1,345,620), a significant increase on the previous month.

Agreements worth $16,900 were signed and invoiced.

Customers added during September include:

Human Resources – October 2020

With the exception of one research team member returning from maternity leave, there were no changes to the team.

One research candidate was identified as an underperformed and the recruitment process to replace him has started.